Conservation

Conservation Inspired by Nature’s Genius

Our most important resource is our capacity to innovate. Without innovation, humankind cannot continue to adapt to a complex and changing world. But where will these new ideas for humanity come from? Experience and intuition tells us many of the best of these ideas will come from the genius evident in the natural world around us.

 

Biomimicry — technology emulating nature — has already resulted in hundreds of revolutionary innovations that make our lives easier, healthier, and more sustainable. Phones (whose loudspeakers were inspired by human eardrums), Velcro (inspired by cockleburs), and airplanes (birds) are nature-inspired innovations so ubiquitous in our lives we scarcely think about their origin.

 

More recent examples of biomimicry include new ways to manufacture concrete developed from studying coral reefs, highly-efficient wind turbines modeled on the shape of whale flippers, and entirely new approaches of creating color inspired by butterflies, that would allow you to read this web page outside, in bright sunlight, while using a fraction of the energy of a conventional monitor.

 

The continuance of a biologically diverse world is our greatest insurance that humanity will be able to successfully innovate no matter what the challenge. That’s why we are metamorphosing our Innovation for Conservation program, and will be announcing new developments in the coming weeks and months.

 

“After all, shouldn’t we properly honor the organisms and ecosystems that evolved these ingenious, sustainable ideas, and thank them for showing us the way?” ~ Janine Benyus

 

Please refer to this page which will soon be revealing a new vision for Innovation for Conservation. Thank you, and not just from us, but on behalf of millions of neighboring species….